If you are looking for a minor league baseball (or independent professional baseball) summer internship, you may not know to what you will be exposed during the summer. While many students believe that most of the jobs in professional baseball entail selling tickets at the gate, getting company signs on the wall, and trading players, you should know that there are dozens more tasks which need to take place in order to make a team successful on the field, in the stands for the fans, and on the bottom line with the owner.
You will learn much about professional baseball which you never knew, especially how teams and leagues operate as well as each executive's perspectives about the "on-field product" they offer the fans. Many of the executives will expose you to, and are qualified to teach you about, many of the following subjects:
- Marketing
- Public relations
- Promotions
- Ticket Sales
- Sponsorships
- Community Relations
- Entertainment business
- How to evaluate players
- Trading players and trade deadlines
- E-mail marketing
- Website/blog design and marketing
- Designing game programs, schedules, and scorecards
- Evaluating and creating multiple revenue streams to become profitable
- League-level decision making
- Meeting with prospective owners and investors
- Meeting with civic leaders
- Stadium construction or renovation
- Field maintenance
- Scheduling
- Dealing with local and national media
- Radio broadcasting and television (regular, cable, online)
- Purchase of league/team equipment such as balls, bats, uniforms
- Management of concessions and souvenirs
- Multimedia marketing such as video features of players, promoting upcoming series on video sites like YouTube, and syndicating podcasts of games
They also can offer you the insights which will make many of the stories and decisions you hear and read about pro baseball become MUCH clearer very quickly! You will finally understand WHY certain teams make certain decisions even if the reasons for the decision are not clear at first.
All of this background is useful to you because you will gain insights which are common to the various personnel across professional baseball. Hopefully you will prove your worth during your baseball summer internship so that you return to class in the fall with a much better understanding of baseball and the business world in general.
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